Google Adwords and Bing advertising is search engine marketing or SEM.
SEM is the process of gaining traffic by purchasing ads on search engines like Google.
It is also called paid search and sometimes referred to as CPC (cost-per-click) or PPC (pay-per-click) marketing, because most search ads are sold on a CPC / PPC basis.
Benefits Of SEM?
- Get immediate traffic
- Target a specific market that are looking for your products and services
- Control your budget to the penny
- Update your message, ad and campaign strategy at anytime
- Advanced reporting and marketing transparency